The brief from Sky was to develop their creative concept and deliver a brand new, one-off world-class digital store in Nottingham, UK Sky wanted to give shoppers an immersive, content-rich experience that would show off the very best of their brand and make a memorable statement in the shopping centre. Sky is an iconic brand, and the final execution had to uphold that status.
The project was made more challenging by the need for a long lifespan which made the correct choice of construction materials and processes absolutely vital to the success of the project. We needed to make sure that whatever we chose captured the essence of the Sky brand – delivering both a high-end premium finish and practical durability while keeping within a clear budget and providing good ROI. In addition to all this, we had to meet the complex shopping centre material regulations enforced by the landlord, Intu.