Our immersive experience at GlobalShop 2019

Our immersive experience at GlobalShop 2019

As part of our developing global strategy we’ve just returned from Chicago where we visited GlobalShop 2019, spent time with our clients & partners and checked out the latest retail developments and trends.

Chicago has its fair share of highly invested experiential stores; Comcast’s Studio Xfinity is a great example of a brand experience store with the core objective of customer engagement rather than sales, with dedicated areas provided for training and product demonstrations. The customer experience is supported by smart use of digital screens and immersive content, adaptable lighting and modular furniture; providing a flexible space that can be used for product launches and promotions.

The AT&T flagship on Michigan Avenue raises the stakes with a fully interactive experience store which, when we visited, was dedicated to the history of video gaming. The value proposition for the consumer was its super-fast data packages, was brought to life through gaming competitions, interactive product demonstrations and VR experiences. Both retail experiences were complemented by highly engaged, service-oriented experts who were incredibly knowledgeable around the products and proposition demonstrating the importance of the human factor in delivering great brand and product experiences.

B8ta have a mid-mall kiosk in Nordstrom, which although feeling a little cluttered is a great example of a disruptive player succeeding in the changing shape of the global retail market.

Protecting your return

Naturally flagship / experience / engagement stores always have a near perfect customer experience with precise execution of details and in-house brand ambassadors, however, after also analysing the mass market retail environment, it was clear to us that brands face the same challenges as the rest of the world in this space; ensuring that customers here also have a perfect experience, and for this there is the need for a more focused maintenance and service provision to protect the return on that experience investment.


A global presence

GlobalShop 2019 provides the platform for US & Global retail services industry to meet, the show itself was worthwhile to visit and we took the opportunity to further develop our network meeting new contacts to further support our North American growth strategy. Spending time connecting with our local partners is always valuable and inspirational. Our strengthening business in the USA will further define these partnerships allowing us to support our clients with high quality solutions and global brand consistency. During the rest of 2019 on behalf of our brand clients we’ll be delivering projects into Bed Bath and Beyond, Macys and Target.

Our visit was highly rewarding, and it was a great opportunity to spend time with our key clients, which has already inspired some interesting initiatives related to their future retail ambitions.

For support on executing your retail activation strategy in North America feel free to contact the team at

Our rebrand and why we’re excited about the future

60 years in business has taught us a valuable lesson: change is good.

Change makes us look at the world with fresh eyes – turning challenges into opportunities and experience into innovation. From the beginning of our journey in the Netherlands, to becoming a global company, we’ve always looked to the future.

The next level

That’s why we’re taking Alrec to the next level – to meet the needs of a new era, and give your customers the memorable, immersive in-store brand experiences they demand in a digital age.

We’ve evolved and updated our brand to reflect this change – Alrec is now a unified, global team of experts ready to deliver the combined benefit of all our knowledge, experience and innovation to you and your customers. Our new look reminds us where we’ve come from while leading us to where we’re going.

Always learning

We live and breathe retail. With years of market insight behind us and eyes set firmly on the future, we saw the changes coming.

We also listened – your needs, challenges and successes formed a vital part of our understanding of what works, and how we could be more efficient and effective. Our new consolidated company structure centralises everything we do into core teams – you’ll get experts from across our global business working on your project, chosen specially to match your unique requirements.

What we do for you

As a true full-service provider, we take care of everything – that’s why we’re trusted by leading global brands.

We design, develop, manufacture and implement innovative retail experiences that turn shoppers into life-long customers. Our brand store, shop-in-shop and display solutions give your customers meaningful physical interactions with the brands they love.

In a world of unlimited choice, we help shoppers experience the full potential of your brand at retail:

We bring your brand to life.


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