Following a week filled with over 20,000 product debuts unveiling the future of technology, we came away challenged and inspired by The Consumer Electronics Show 2020. More than 4,400 exhibiting companies launched their latest tech products to 170,000 attendees across more than 2.9 million net square feet of exhibit space. From global technology brands to pioneering start-ups, the innovation at CES will revolutionize markets and change our world for the better.
“CES 2020 inspired and connected every major industry across the globe,” said Gary Shapiro, president and CEO of the Consumer Technology Association (CTA)TM, owner and producer of CES.
The exhibition featured the entire spectrum of transformative technology that will redefine markets and shift business models. For us, seven key themes in retail technology were highlighted.
Artificial intelligence was dominant throughout the show floor and will be a “key ingredient technology” over the next decade. Companies debuted their latest AI solutions, including Brunswick, Doosan, John Deere and Kyocera.
CES is the only show where the entire 5G ecosystem – the backbone for connectivity, transportation, augmented and virtual reality, digital health and more – comes together. Carriers and mobile operators, such as Verzon, Sprint AT&T, Nokia and Ericson, demonstrated the latest advancements in 5G’s speed, reliability and efficiency.
Non-traditional tech companies used the exhibition as a platform to launch products. Impossible Foods returned debuting it’s Impossible Pork; John Deere was featured in the AI & Robotics Marketplace and other companies, such as Bell, Delta Airlines, L’Oreal NBC Universal and Procter & Gamble, unveiled how they’re transforming their businesses through technology.
Digital health technologies were a major theme, with advancements in digital therapeutics, wearables and remote patient monitoring as digital health addresses real world issues like opioid dependence, mental illness and chronic disease. The Health and Wellness category increased by nearly 25% with more than 135 exhibiting companies, including Humetrix and InBody.
CES 2020 was also the world’s largest start-up event, with more than 1,200 companies from 46 countries featured within Eureka Park, offering disruptive innovations, attracting investors and big-name brands. Technologies unveiled include the Oval Home smart sensor that analyses temperature, light, humidity and movement in the home; Yoganotch, which applies motion capture technology to help users improve poses; and Caregiver Smart Solutions with sensors that track movement and patterns to provide caregivers reassurance and patients more independence at home.
Nine of the world’s leading car manufacturers, including Audi, BMW, Daimler (Mercedes), FCA, Ford, Honda, Hyundai, Nissan and Toyota, and more than 150 vehicle tech exhibitors unveiled the latest in connected cars, self-driving vehicles and concept cars. The future of transportation through vehicle technology was showcased by products such as Mercedes Vision AVTR concept car, Audi’s AI: ME and the Sony Vision S.
CES brought together content creators, Hollywood, the advertising and music industries, media and leading CMOs to explore the future of brand marketing and entertainment, including streaming services, through the return of C Space. The 2020 program featured more than 60 exhibitors, including AT&T Services, Comcast, Google, HP, Hulu, iHeart, NBC Universal, Pandora, Reddit, Roku, SiriuXM, Snap, Twitch, Turner, Univision and WWE.
It was an exciting few days and we learnt so much about the future of technology. Some of the key technologies to look out for include sleep wearables and smart mattresses, electrification of cars and driving aid systems, wireless earbuds with active noise cancelling and supreme audio quality, 8K screen technology and transparent and flexible LED screens.
We can’t wait to learn even more about the future of tech at CES 2021!