60 years in business has taught us a valuable lesson: change is good.

Change makes us look at the world with fresh eyes – turning challenges into opportunities and experience into innovation. From the beginning of our journey in the Netherlands, to becoming a global company, we’ve always looked to the future.

The next level

That’s why we’re taking Alrec to the next level – to meet the needs of a new era, and give your customers the memorable, immersive in-store brand experiences they demand in a digital age.

We’ve evolved and updated our brand to reflect this change – Alrec is now a unified, global team of experts ready to deliver the combined benefit of all our knowledge, experience and innovation to you and your customers. Our new look reminds us where we’ve come from while leading us to where we’re going.

Always learning

We live and breathe retail. With years of market insight behind us and eyes set firmly on the future, we saw the changes coming.

We also listened – your needs, challenges and successes formed a vital part of our understanding of what works, and how we could be more efficient and effective. Our new consolidated company structure centralises everything we do into core teams – you’ll get experts from across our global business working on your project, chosen specially to match your unique requirements.

What we do for you

As a true full-service provider, we take care of everything – that’s why we’re trusted by leading global brands.

We design, develop, manufacture and implement innovative retail experiences that turn shoppers into life-long customers. Our brand store, shop-in-shop and display solutions give your customers meaningful physical interactions with the brands they love.

In a world of unlimited choice, we help shoppers experience the full potential of your brand at retail:

We bring your brand to life.